HiFive


Tony Pellegrino
Expertise: Account Management, Sales & Distribution Strategy

With the years of experience and contacts developed through his rewarding career at major & independent labels as well as his years with distribution, Tony delivers strong and innovative marketing and sales ability incorporating his extensive deep relationships at both physical and digital retail.

During his career he has worked with WEA Corp. / ADA / Universal Music Group / Koch International / Elektra Entertainment / Razor & Tie Music / GRP Records and The Verve Music Group. He brings skilled experience and knowledge that would be an asset to any client looking for artist/band growth and development. Tony has built his career on trust, honesty and hard work building a platform of mutual respect and belief amongst his peers in the music biz community.

Kevin Cassidy
Expertise: Strategy, Partnership, Retail Savvy

Communication, consensus-building and results drive Kevin's professional experience. Maximizing collaborative partnerships designed to benefit all parties is a continuation of his history as a collegiate point guard, providing the assist in timely manner. During his time with Tower Records, Kevin
developed award-winning sales & marketing campaigns purposed for consumer engagement, resulting in revenue success.

Searching beyond everyday practices for the truly innovative, Kevin looks to build business for clients & partners with tireless effort, direct communication and finish-line mentality.

Michael Kauffman
Expertise: Marketing Creative, Sales & Account Management,

With over two and a half decades of entertainment marketing experience, Michael loves to brainstorm, create and execute meaningful marketing and sales concepts to drive success for clients.  His broad palette of experience as a DJ, record store clerk, concert promoter, copywriter, media buyer and salesman provides an extensive tool box of relationships, skill sets and pop culture appreciation.

Until the end of 2006, he was SVP of Sales and Catalog at the Verve Music Group where he developed and worked with an acclaimed award-winning team branded The Jazz Pack (NARM 2005 and 2006 Label of the Year).  He co-founded HiFive in order to provide stimulating service, ideas and inspiration to artists, labels and beyond...

Cameron Mizell
Expertise: Production, Online Marketing, Sound and Song Crafter, Guitarist

Cameron has extensive experience developing creative musical themes and concepts, performing and recording projects, managing all facets of production, and ultimately producing successful releases that reach and engage an audience. 

A talented and colorful guitarist with a distinctive style, Cameron Mizell recently released his second CD as a leader, a funk laden jazz outing titled LIFE IS LOUD.

Jon Vanhala
Expertise: Digital Strategy, Brand Partnership, Marketing Creative

An early adopter, Jon's focus has been on digital strategy and brand partnership for the last several years. Beyond the music industry, his contacts run deep at digital service providers, ad agencies, mobile, and branded content agencies. Jon's on point for all HiFive digital and branding initiatives driving revenue for our clients.

Prior to co-founding HiFive, JV was an SVP at Universal Music Group overseeing Digital & Brand Partnership initiatives for Verve Music Group. A former professional musician, Jon has a perfect blend of a musicianís mind and an executiveís eye on the prize, balancing art and commerce with a laser focus on creating remarkable value. 




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