Sales and Account Management

•         Activate all levels of your targets to achieve and surpass forecasts

•         Drive revenue through communication, relationships and hard work

•         Increase project profile to all physical and digital retail partners

•         Develop and execute planner for price & positioning, value-add and promotional opportunities

•         Conceive and execute field marketing objectives

•         Pitch all strata of retail partners for marketing and sales opportunities

•         Impact the fan base through field marketing and product support tied in to tour and airplay activity

Marketing

•         Deliver a comprehensive marketing plan / branding campaign for your project

•         Establish project budget and timeline for the plan

•         Establish project goals and drivers to reach them and to impact sales revenue

•         Quarterback creative process for tools including copywriting, media planning, and p.o.p. material development

•         Quarterback all promotion, publicity and online indies

•         Activate customer / label / distribution personnel to achieve and surpass marketing goals

•         Activate core audience to purchase, share and engage

Digital Strategy and Social Media Marketing

•         Strategic consultation and implementation of profile(s) within Facebook, Twitter, YouTube + other online communities

•         Establish 'listening channel' for project and key word buzz via search

•         Content (promotional and personal) development

•         Experienced conversation skills create value for the community via conversation, engagement, customer service interaction, information flow, viral messaging

•         Filter and distribute key feedback from your fan base community

•         Activate core audience to purchase, share and engage

Product Distribution